Your website is the face of your image online. Regardless of the industry you operate in or the scale of your business, you need to make sure that you have a strong online presence. The Internet is the first place that people go to when they are searching for any services or products. This means your profitability, to a certain extent, depends on whether prospective customers can find you online easily.
Aspects To Focus On
Just having a great-looking website doesn’t cut it. It needs to rank at the top of the search engine results pages to bring in more traffic and conversions. This also means your need to have the right SEO strategies in place to improve the organic ranking of your business website.
An SEO-friendly website will give your business the visibility it needs and increase your profitability. Here we take a look at the key components of designing a website for SEO:
Marketing Strategy– The first thing to do is to develop buyer personas. These are vital when it comes to determining how to reach your target audiences on an emotional and personal level.
- Keyword Research– When customers are looking for products and services online they type specific keywords into the search box. Conducting keyword research is one of the most crucial aspects of building your online presence. The success of your website and whether it will have a good ranking online depend on how well you incorporate the appropriate keywords in your webpages.
- On-Page SEO- This includes optimizing the structure of your webpages in a way that makes it much easier for web crawlers to locate your targeted keywords.
- Off-Page SEO-This refers to activities such as forum marketing,link building, blog marketing and article submission. All of these strategies are done off your website and go a long way in helping you improve your rankings.
In addition to all these things, you also need to focus on aspects such as:
- Citations & Local SEO
- Social Media
- Reputation Management
- Website Speed & Hosting
SEO is a specialized field and you need the expertise of experienced SEO and web design professionals like us for the job. For any more information on how to design a website for SEO, feel free to contact AgaveGulch WebWorks at 512-506-1876 or via this Contact Us form.